Exclusive report from Tech crunch, You Tube are currently making plans to allow the big media giants to profit from advertising revenue. This is a big step for the future of broadcasting and points the way forward in terms of the industry.
"Big media companies have always had a love-hate relationship with YouTube. They don’t know whether to sue YouTube for abetting copyright infringement or get in bed with it because it is the biggest Web video game in town. YouTube is trying to convince them that love is better than war by giving them a cut of advertising revenues from their videos that appear on YouTube, regardless of who put them there."
read more on Techcrunch:
Monday 26 January 2009
Exclusive: YouTube Will Soon Let Big Content Partners Bring Their Own Ads
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