Facebook at five: The toughest challenge is yet to come - Telegraph

How long before the popularity of Facebook fades? An article in the Telegraph, comments on the future of Facebook: Facebook at five: The toughest challenge is yet to come - Telegraph: "For many internet users, especially youngsters, having a Facebook account is as important as having a mobile phone. Social events are organised through Facebook's pages, and it is used by millions to share photos and videos.
However, the next five years look a lot tougher for Facebook. The honeymoon period is well and truly over, and there is anecdotal evidence, at least, that 'Facebook fatigue' is setting in with some users. The greatest difficulty the website faces is 'user stickiness' – remaining sufficiently dynamic, interesting and relevant to retain its members"